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Wiley & Co |
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EBOOK DESCRIPTION: |
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This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
* Both provide mega-markets for almost every product and service
* Both have platforms that will dramatically reduce the company's global cost structure
* Both have platforms that will significantly boost the company's global technology and innovation base
* Both are springboards for the mergence of new fearsome global competitors.
This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
Table of contents
Preface
Acknowledgments
1. China and India-Four Stories Rolled into One
2. Think China and India, Not China or India
3. Megamarkets and Microcustomers: Fighting for Local Market Dominance:
4. Leveraging China and India for Global Advantage
5. Competing with Dragons and Tigers on the Global Stage
6. The War for Talent: Dealing with Scarcity in the Midst of Plenty
7. Global Enterprise 2020
Notes
The Authors
Index.
Biographical note
Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, The University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.
Haiyan Wang is managing partner of China India Institute, a research and consulting organization. |
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PUBLISHER'S WEB SITE: |
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Wiley & Co
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Wiley's Scientific, Technical, Medical, and Scholarly (STMS) business, also known as Wiley-Blackwell, serves the world's research and scholarly communities, and is the largest publisher for professional and scholarly societies. Wiley-Blackwell's programs encompass journals, books, major reference works, databases, and laboratory manuals, offered in print and electronically. Through Wiley InterScience, we provide online access to a broad range of STMS content through licensing agreements.
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AUTHOR: |
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Anil K. Gupta & Haiyan Wang |
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RELATED: |
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anil k. gupta & haiyan wang john wiley & sons strategies for leveraging the world's fastest growing economies for global advantage business & economics / management |
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