| |
PUBLISHER: |
|
 |
 |
 |
View In Browser |
 |
Download Standalone |
To view the Standalone version, you require the installation of the small file size DNL Reader. To get the DNL Reader, click the "Get DNL Reader" button:
 |
|
|
|
|
Wiley & Co |
|
EBOOK DESCRIPTION: |
|
Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.
Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
* Getting supporters to do more than give
* Evaluating your Web site
* Blogs — an important development in fundraising
* The power of celebrity in building communities
* How to leverage an individual supporter's social network
* Online marketing to ethnic and special interest communities
* How to influence single-gift Web donors to become monthly donors
* The opportunities and challenges of multi-channel marketing
* Why ePhilanthropy succeeds — seven pillars of e-success
* Connecting with planned gift donors and prospects
* Buttons and banners on company Web sites
* Plus much more!
Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success. |
|
PUBLISHER'S WEB SITE: |
|
Wiley & Co
|
|
Wiley's Scientific, Technical, Medical, and Scholarly (STMS) business, also known as Wiley-Blackwell, serves the world's research and scholarly communities, and is the largest publisher for professional and scholarly societies. Wiley-Blackwell's programs encompass journals, books, major reference works, databases, and laboratory manuals, offered in print and electronically. Through Wiley InterScience, we provide online access to a broad range of STMS content through licensing agreements.
Our Professional/Trade (P/T) business serves professionals and consumers alike, producing books, subscription content, and information services, in all media, in targeted categories. Our portfolio of global brands includes For Dummies, Frommer's, Betty Crocker, Pillsbury, CliffsNotes, Webster's New World, J.K. Lasser, Jossey-Bass, Pfeiffer, and Sybex. Subject areas include business, technology, architecture, professional culinary, psychology, education, travel, health, religion, consumer reference, pets, and general interest.
Wiley Higher Education serves undergraduate, graduate, and advanced placement students, lifelong learners, and, in Australia, secondary school students. We publish educational materials in all media, notably through WileyPLUS, our integrated online suite of teaching and learning resources. Our programs target the sciences, engineering, computer science, mathematics, business and accounting, statistics, geography, hospitality and the culinary arts, education, psychology, and modern languages. |
|
|
|
AUTHOR: |
|
Ted Hart, James M. Greenfield & Sheeraz D. Haji |
|
|
|
RELATED: |
|
ted hart james m. greenfield & sheeraz d. haji john wiley & sons social networking and web 2.0 for charities business & economics / nonprofit organizations & charities |
|
|
|
|
|
