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Wiley & Co |
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EBOOK DESCRIPTION: |
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The Ultimate Guide To Social Media Marketing
The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.
Using the systematic approach presented in this comprehensive guide, you'll learn how to:
Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
Determine which social media tactics you should be using with your customers and employees
Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive
Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. |
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PUBLISHER'S WEB SITE: |
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Wiley & Co
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Wiley's Scientific, Technical, Medical, and Scholarly (STMS) business, also known as Wiley-Blackwell, serves the world's research and scholarly communities, and is the largest publisher for professional and scholarly societies. Wiley-Blackwell's programs encompass journals, books, major reference works, databases, and laboratory manuals, offered in print and electronically. Through Wiley InterScience, we provide online access to a broad range of STMS content through licensing agreements.
Our Professional/Trade (P/T) business serves professionals and consumers alike, producing books, subscription content, and information services, in all media, in targeted categories. Our portfolio of global brands includes For Dummies, Frommer's, Betty Crocker, Pillsbury, CliffsNotes, Webster's New World, J.K. Lasser, Jossey-Bass, Pfeiffer, and Sybex. Subject areas include business, technology, architecture, professional culinary, psychology, education, travel, health, religion, consumer reference, pets, and general interest.
Wiley Higher Education serves undergraduate, graduate, and advanced placement students, lifelong learners, and, in Australia, secondary school students. We publish educational materials in all media, notably through WileyPLUS, our integrated online suite of teaching and learning resources. Our programs target the sciences, engineering, computer science, mathematics, business and accounting, statistics, geography, hospitality and the culinary arts, education, psychology, and modern languages. |
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AUTHOR: |
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Lon Safko & David Brake |
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RELATED: |
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lon safko & david brake john wiley & sons tactics tools and strategies for business success business & economics / general |
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