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Random House |
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EBOOK DESCRIPTION: |
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A fascinating exploration of human navigation, both feat and foible, in the age of GPS and GoogleEarth
We live in a world crowded by street signs and arrows. With the click of a computer mouse we can find exact directions to just about anywhere on earth, and with a handheld GPS we can find our precise latitude and longitude, even in the remotest of places. But despite all our advancements, we still get lost in the mall, can’t follow directions to a friend’s house and, on camping expeditions, take wrong turns that can mean the difference between life and death.
Many other species, however, have an innate sense of direction. Ants display surprisingly sophisticated behavior, traveling great distances without wasting a step. Monarch butterflies and migrating songbirds pilot even greater expanses, thousands of kilometers in some instances, to targets that they might never even have seen before. A homing pigeon can be driven halfway across a continent in a lightproof box and then, on release, find its way—unerringly-back to its loft. What is truly amazing, though, is that humans, the only animal that has come close to understanding how some of these magnificent navigational feats are performed, are rendered helpless by dense bush or even an unexpected turn in a maze of cubicles.
In You Are Here, psychologist Colin Ellard explains how, over centuries of innovation, we have lost our instinctive ability to find our way, as we traverse vast distances in mere hours in luxurious comfort. Some cultures, such as the Inuit, retain the ability to navigate huge expanses of seemingly empty space, as their survival depends on it, but the rest of us have been so conditioned by our built-up world that we don’t really know how to get from point A to point B. |
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PUBLISHER'S WEB SITE: |
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Random House
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Random House, Inc. is the world's largest English-language general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world.
Random House, Inc. assumed its current form with its acquisition by Bertelsmann in 1998, which brought together the imprints of the former Random House, Inc. with those of the former Bantam Doubleday Dell. Random House, Inc.'s publishing groups include, the Bantam Dell Publishing Group, the Crown Publishing Group, the Doubleday Broadway Publishing Group, the Knopf Publishing Group, the Random House Audio Publishing Group, Random House Children's Books, the Random House Diversified Publishing Group, the Random House Information Group, the Random House Publishing Group, and Random House Ventures.
Together, these groups and their imprints publish fiction and nonfiction, both original and reprints, by some of the foremost and most popular writers of our time. They appear in a full range of formats - including hardcover, trade paperback, mass market paperback, audio, electronic, and digital, for the widest possible readership from adults to young adults and children.
The reach of Random House, Inc. is global, with subsidiaries and affiliated companies in Canada, the United Kingdom, Australia, New Zealand, and South Africa. Through Random House International, the books published by the imprints of Random House, Inc. are sold in virtually every country in the world.
Random House has long been committed to publishing the best literature by writers both in the United States and abroad. In addition to their commercial success, books published by Random House, Inc. have won more major awards than those published by any other company - including the Nobel Prize, the Pulitzer Prize, the National Book Award, and the National Book Critics Circle Award. |
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AUTHOR: |
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Colin Ellard |
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RELATED: |
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colin ellard knopf doubleday publishing group random house inc. why we can find our way to the moon but get lost in the mall science / earth sciences / geography |
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