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McGraw-Hill Professional |
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EBOOK DESCRIPTION: |
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Low- and no-cost tools that win customer loyalty
Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.
Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book, you'll be ready to
-Develop targeted customer profiles using affordable market research techniques
-Get inside the heads of customers and learn what makes them tick
-Navigate your marketplace and turn obstacles into opportunities
-Establish winning partnerships that support your company's growth
-Sell your brand to the world using brochures, Web sites, direct mail, and advertising
“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management |
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PUBLISHER'S WEB SITE: |
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McGraw-Hill Professional
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McGraw-Hill Professional helps individuals excel in their lives, occupations, and interests by providing essential information and expert guidance through its five core publishing programs:
McGraw-Hill Business, a global leader in management, investing, leadership, and personal finance.
McGraw-Hill Medical, publisher of Harrison's, the world's number one medical textbook and the leader in references for practitioners and medical students.
McGraw-Hill Education, the trusted authority in raising student achievement with comprehensive test-prep, study guides, language instruction, and dictionaries.
McGraw-Hill Technical, the industry benchmark for science, engineering, computing, and construction references.
McGraw-Hill Consumer, publisher of non-fiction titles on a wide array of interests, from breakthroughs in health, self-help, and parenting, to sports, outdoor, and boating books. Publishing partnerships include Harvard Medical School, and Standard we are the distributor of American Diabetes Association, American Cancer Society books, Entrepreneur Press, and Teach Yourself. |
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AUTHOR: |
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Beth Goldstein |
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RELATED: |
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the ultimate small business marketing toolkit beth goldstein mcgraw hill self-help motivation organization communication humanagement business growth advertising promotion e-commerce ecommerce |
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